Information before noise
A clear location, a shareable page and understandable data.
There are four people behind the map.
We work from Italy to make it easier to find help, services and reliable information when an animal needs it. LollyMap grew out of Lolli Group’s experience, but above all from a problem we kept seeing: important reports scattered, duplicated and difficult to follow.
It began with too much confusion.
When an animal goes missing, every minute matters. Yet information is often spread across dozens of posts, groups and messages: photos without a location, separate updates and contacts that are no longer valid. People have to reconstruct the story while they are already worried.
We created LollyMap to give every report a precise point, a shareable page and a geographic context. We then brought veterinarians and useful services into the same place, because nobody should waste time working out where to look during an emergency.
A small team, with direct responsibility.
LollyMap is looked after by four people working in Italy. We are not an anonymous platform: we develop the product, investigate problems, read messages and decide together what to improve. Being small also means feeling the weight of every report and every request for help directly.
Our responsibilities overlap: when needed, all four of us work on the same problem.- Product and development
- Data and quality
- Community and support
- Communication and local outreach
Lolli Group’s experience, applied to a real need.
LollyMap comes from Lolli Group’s technology experience: software design, data management and digital tools. We brought those skills into a project for animals with a simple goal: turn fragmented information into something useful, understandable and easy to share.
Learn about Lolli GroupIt was not created to profit from emergencies.
The public map and reports are free to consult. LollyMap was not created to monetise the fear of someone who has lost an animal; it was created to reduce confusion and help people find their way. Optional paid services are for businesses that want to manage or enhance their presence, and help support the technical work behind the project.
How we want to work
Transparency before promises
We show what we know and identify what has not been verified.
People before numbers
Behind every search may be a worried family or an animal in difficulty.
Continuous improvement
We correct errors and set priorities with help from the people who write to us.
Every message really reaches us.
We try to do everything we can to improve. Every email, error report and suggestion is read carefully by the team. We cannot promise to fix everything immediately, but we do promise to listen, verify and respond with respect.
LollyMap grows one report, one place and one suggestion at a time.
If you want to understand the project, report an error or suggest an improvement, write to us. We will read your message.
Write to us